Published On: Sat, Oct 17th, 2026

I compared sourdough loaves from Aldi, Sainsbury’s and more to Jason’s — winner is £1.89

As sourdough has become a household staple, supermarkets have responded by launching their own versions. I put Jason’s sourdough to the test against own-brand loaves to find the best.
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I compared sourdough loaves from Aldi, Sainsbury’s and more to Jason’s — winner is £1.89